Clare McCarthy |

Defra

Posted on 1 December 2023

Contracted to co-deliver the transition of content from the Animal and Plant Health Agency's (APHA's) Vet Gateway website, to GOV.UK. Joined the small, multidisciplinary team at the end of their Discovery Phase. Initial priorities included content chunking and visual mapping, onboarding into Whitehall, user research, setting the team up with a prototype, and building relationships with my key stakeholders. The project is ongoing until at least September 2024....

HMRC

Posted on 18 May 2022

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Working within a multidisciplinary team to completely overhaul the legacy Excise Movement and Control System (EMCS) service. Spent Discovery auditing the existing service and wrote a detailed research brief to set out the team's strategy for engaging with end users throughout the lifecycle of the project. Remained with the project through public Beta, delivering on-page content design, supporting the interaction designers with prototyping, and leading on the external comms strategy in partnership with the business. Developed a new type of design documentation (a detailed form of copydecking) that was adopted by a number of other internal teams....

HMRC

Posted on 18 April 2021

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Working within the multidisciplinary gForms team to provide content design consultancy for 4 months before I went on maternity leave. gForms is an established team working on multiple projects to deliver against HMRC's commitment to digitising existing paper processes. My role was to provide design oversight to what were largely technical processes, ensuring that the needs of the user were translated from paper to digital, and that design and accessibility standards were upheld at each stage. As the team uses the Postman API platform, I committed to learning that software so content design could be delivered as an independent function....

Zaizi

Posted on 18 August 2020

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Working as a content designer on one government project, then as a lead content designer across 2 successful bid proposals and another project as a result of one of those bids. The initial project involved producing content and creative elements for a government campaign, to drive user engagement with a piece of key policy. This involved designing and prototyping different designs, taking them through user research, and working with stakeholders to ensure they met the project ambition. The second project, the bid for which I was involved as a consultant, involved designing and producing a quantity of GOV.UK guidance in advance of the rollout of a new policy. This meant careful investigation of appropriate content types, regular consultation with key policy and design stakeholders, and end-user testing....

Defra

Posted on 18 October 2018

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Initially contracted as a content designer to work on the Future Farming Programme's flagship ELM service, I was shortly afterwards promoted to lead and assumed responsibility for content design across the programme. In the lead role I had significant engagement with policy and business-side stakeholders, collaborating across a number of different delivery workstreams to ensure consistency of design and deliverables. My key goal was to drive the uptake of content design and associated best practice by one particular stakeholder group with significant short and long-term targets for content creation and publication. I set strategic goals for delivery, recruited and managed a team of content designers to work alongside delivery partners, ran a series of content workshops, and maintained my involvement in the day-to-day delivery of individual work packages....

HMRC

Posted on 18 December 2016

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Working across the personal tax account (PTA), Passengers and Parcels services....

DfT

Posted on 18 January 2016

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Developed content for a new DfT transactional service and refreshed existing paper content for consistency. Assisted in UX, user research testing and analysis, and ran a digital accessibility audit....

Swarthmore

Posted on 18 November 2014

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Developed written and multimedia content, including a short film, to publicise and support Swarthmore’s government-led Study Programme for high support needs students. Conducted UR with management, students and stakeholders. Provided ongoing marketing and web support....

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