Defra

Initially contracted as a content designer to work on the Future Farming Programme’s flagship ELM service, I was shortly afterwards promoted to lead and assumed responsibility for content design across the programme.

In the lead role I had significant engagement with policy and business-side stakeholders, collaborating across a number of different delivery workstreams to ensure consistency of design and deliverables. My key goal was to drive the uptake of content design and associated best practice by one particular stakeholder group with significant short and long-term targets for content creation and publication. I set strategic goals for delivery, recruited and managed a team of content designers to work alongside delivery partners, ran a series of content workshops, and maintained my involvement in the day-to-day delivery of individual work packages.